6/17/2023 0 Comments Create chatbot with personalityDesign a character that is a true representation of the ideal customer to mimic human interactions. Mirroring a customer’s personality and talking to them the way they would interact with their friends is key to engagement. However, youth-focused retailers have realized that if all their store clerks look like the cast from 1985’s classic film Cocoon, they are probably going to sell a lot less pants to teenagers.” Could a crotchety 86-year-old man ring up pants and ask “the young people” if they found everything ok? Sure, after 86 years, Walter knows a thing or two about what makes for a fine pair of slacks. “Why? Because their customers relate more to their peers and thus are more likely to buy from them. Stores are choosing to mirror their target demographic for their customer interactions. He points to how teen clothing store employees tend to be clones of the people from their ads. When done well, of course.Īiden Livingston, founder of Casting.AI and author of Build a Bot Workshop, believes chatbots need to be based on users’ personalities to be effective in selling to users. I hope that 2017 and beyond will see the rise of personalized, conversational commerce from brands who value more meaningful, personal engagement through the experiences they devise.ĭistilling a brand voice into a bot persona creates a myriad of personalized opportunities for commerce, gaming, and brands who seek to engage through personalization at scale. Personality in action Branded personalitiesīrand stories can now be distilled into a digital experience, delivered in a conversation with an artificial personality designed to engage a specific target audience.Ĭhris Messina said 2016 would be the year of conversational commerce. Engagement and retention on conversational interfaces requires users to have an emotional connection to the experience. In order for brands to engage through bots and ultimately see conversions - they need quality conversations. “If you don’t spend the time crafting that character and motivation carefully, you run the risk of people projecting motivations, personality traits, and other qualities onto your App and brand that you may not want associated with them.” - Oren Jacob (Google I/O ’17)Ĭonversational experiences have to be personal. Whether you like it or not, your users will still assign a personality to your bot if one hasn’t been explicitly designed. People project human traits onto everything - but now these objects talk back. Seeing a bot as a lifeless piece of technology is a mistake. Personality creates a deeper understanding of the bot’s end goal, and how it will communicate through choice of language, mood, tone, and style. Investing in personality informs every touch point of a chatbot. Building a rich and detailed personality makes your chatbot more relatable, believable, and relevant to your users. So then, how can we personalise these conversations to be more life-like, intimate, and representative of human interaction? Through personality. Conversational interfaces exist for better interactions between humans and computers. Why does your chatbot need a personality?Ĭhatbots and voice assistants are for humans. If conversational computing means personality is the new user experience, how do we approach the design of these nuanced digital entities? Every chatbot has a voice - which means every bot needs a personality. With chatbots, UX becomes conversational, products talk back, and persona’s now go both ways. Conversational interfaces have reduced user experience down to a few lines of text.
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